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Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-quality-


Research papers

Interpretation of qualitative material

This paper, devoted to the interpretation of qualitative material, tries to examine the following issues: What do we mean by saying that something is "symbolic" of something else? What is the intrinsic logic of the intellectual process we call...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Wulf
August 1, 1975
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Citation

Wulf, D. (1975a, August 01). Interpretation of qualitative material. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interpretation-of-qualitative-material


Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975
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Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes


Research papers

Can market research make a contribution to international problems?

This paper is concerned with the Market Research Industry's contribution in this field. It is our contention that not enough market research is carried out in the vital area of overseas aid and that it is up to the industry to draw the attention of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jocelyn L. Jeffreys, Robert Sutton
August 1, 1975
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Citation

Jeffreys and Sutton (1975a, August 01). Can market research make a contribution to international problems?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-market-research-make-a-contribution-to-international-problems-


Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975
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Citation

Bound, J. A. (1975a, August 01). Problems of research buyers and the effect in Britain of the development of a research users' association. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/problems-of-research-buyers-and-the-effect-in-britain-of-the-development-of-a-research-users-association


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

An approach to market research in Iran

This paper outlines our experience in the conduct of Market Research for clients concerned with the developing society of Iran. There is no doubt in our minds of the growing significance of market research in that country, the more so since it is not...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: J. A. Kelly, A. E.V. Dent
August 1, 1975
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Citation

Kelly and Dent (1975a, August 01). An approach to market research in Iran. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-approach-to-market-research-in-iran